Saturday, February 07, 2009

Super Bowl ads

This past weekend there was an event that went on. With an average U.S. audience of 98.7million viewers, this was the most-watched Super Bowl in history.

There are some people that only watch the Super Bowl to see the commercials. (Thinking Critically (and Christianly) about Super Bowl Commercials)

The cost of a 30-second spot for Super Bowl I in 1967 was $42,500 on CBS and $37,500 on NBC. (That’s right; it was the only time the game was broadcast on two networks). In 1987, the cost
Last year’s game, CBS asked $2.6 million. had gone up to $600,000.

This year NBC asked for 3 million for the air time alone, the company still has to pay for the production and actors. All advertising slots were sold out one day before the game, resulting in sales of $206 million.

Some companies had more than one slot. Pepsi, Budweiser and some companies had none and some of those
companies were the 3 big US automakers (GM, Ford and Chrysler).

Some companies offered things with their ads check this out

Only time will tell whether commercials -- such as Denny's well-received promise to serve up free Grand Slam breakfasts -- spur consumers to spend during what's shaping up to be a rough recession. (Denny's said it spent about $5 million on Super Bowl advertising and the cost of free breakfasts 12 million.)

Some restaurant’s even had to give rain checks out.

Car companies even promised something check this out

So with the way credit rating is going in North America you could get a car and if you lose your income you can return the car and that will not affect your credit rating. The first time I saw back in January I was like really .

Some companies did not want to pay the 3 million for 30 seconds so they did this

There are 3 ads you should check out and ask your self a few questions.

The Simple Seven

What product is this ad selling?

What, besides the product, does this ad sell? (ideas, lifestyle, worldview, behaviors, etc.)

What’s the bait, hook, and promise?

Complete this sentence: “This ad tells me, use __________ (the name of the product) and __________ (the result the ad promises).

Does the ad tell the truth? What? How?

Does the ad tell a lie(s)? What? How?

How does this ad and its messages agree or disagree with God’s truth and what does that mean for me? (

In closing I just have a few verses I would like to add to get your thinking. As we live in this culture sometimes we can see these ads and they have not influence over us.

But I have a question where is God in the everyday life?

Do we remove the God part of life when we choose what movies, t.v. shows we watch?

When we choose how we talk about people?

Romans 12 “Don't become so well-adjusted to your culture that you fit into it without even thinking. Instead, fix your attention on God. You'll be changed from the inside out. Readily recognize what he wants from you, and quickly respond to it. Unlike the culture around you, always dragging you down to its level of immaturity, God brings the best out of you, develops well-formed maturity in you.” (MSG)

God wants us to think about the culture around us.

Are you thinking about what you are watching saying?

And where is God in all that?

Proverbs 4:23

Guard your heart above all else,
for it determines the course of your life. (NLT)

Are you guarding your heart?

We need to be people that guard our hearts. Jesus said “For out of the overflow of the heart the mouth speaks.”

So for the next couple of minutes we are going to think about what you saw, what you heard. And where is God in all that.

May you make chooses in life that shows you are thinking about the culture around us
and may you guard your heart.

Howden Matt Howden

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